Category Archives: Digital

Last Thursday Facebook announced another one of their famous changes when no one asked for it.  The premise so to speak is a more focused approached to photo’s, graphics and video’s. Why we ask…well since going public the company has taken a pounding in it’s share price and the valuation has seemingly decreased, so the new look is hoping to attract more advertiser’s with it’s new layout.

“The News Feed, which provides a running list of updates from a user’s network, will serve as a “personalized newspaper” for Facebook’s 1 billion users, chief executive Mark Zuckerberg said at a news conference at the company’s California headquarters”.

“The tech giant has struggled to convince investors of its business model, and Facebook shares remain far below their initial public offering price of $38. But investors cheered the new design Thursday, pushing the stock up 4 percent, to close at $28.58.

The redesign could benefit companies that can quickly attract consumers’ attention with eye-catching advertising. It could also hurt smaller companies that can’t sink a lot of money into complex campaigns, said Peter LaMotte, who leads the digital team at Levick, a District-based communications firm”.

So the new catch word that’s being touted is ‘engagement’ as Facebook is aiming to keep users on the platform for longer periods of time and away from new social networks.

Quite keen to see the new vibe.

[Washington Post]