Coca-Cola is one brand for the big occasions. Year after year this mega-brand churns up ad campaigns and commercials that are full of emotion and to be quite frank make you crave that crisp feeling of guzzling a Coke.
Major world events are the bread and butter for this brand, look back to the Soccer World Cup in 2010, Coca-Cola with the services of K’naan produced one of the most popular theme songs for the event called Wave Your Flag . Apart from making your skin crawl with goose-bumps and distinctively celebrates Africa, embedded in the tune is that unique chorus that we know all so well from the Coca-Cola ads.
In 2012 its not different, the Olympics is around the corner and with the greatest show on earth a mere month and a bit away, arguably the most well known brand on the planet is at again with Mark Ronson and Katy B to produce a cracking track that draws on the spirit of the games, and just listen out for that tune we know so well.